5 Ways to Tell a Better Story in a Digital Era

We cannot deny that we are now operating and existing in a highly digital era. Social media is the new norm, and snippet form storytelling is even more common. As a result, we need to think a little more deeply about how we can story tell under these new societal circumstances.

I’ve highlighted 5 ways we can tell a better story in a digital era, I’ve summarized this in the text below as well as an infographic:

1. Understand the brain:
   • Our brain has some hardwired processing that we need to understand. Understanding that we process visuals much faster than text alone means we can ‘hack’ our way into our audience.
2. Understand how we’ve changed
   • Because we live in a digital era, we have to face the reality that it’s changed us! Because of the constant information overload, our attention span has been reduced. Understanding this means we can better understand the limitations we’re working with when we try to tell a story.
3. Appropriate language
   • Effective storytelling doesn’t need to be complicated. In fact, keeping it simple and writing as if we’re talking can actually go a long way.
4. Make a good impression
   • Stories that invoke a reaction tend to perform better.
5. Be intentional
   • Because of all the limitations we find ourselves with (short attention spans, social media limits), there needs to be a purpose in the stories we tell.

Hope you gained some insight by viewing this!