One of the biggest challenges in digital marketing today is swimming through the sea of information and getting your content to shine, especially when it comes to the endless plethora of posts on a social media newsfeed.
With shorter attention spans and a greater tendency for people to skim, digital marketers need to find ways to get their message out quickly, concisely, and in the most engaging way. With only seconds to convince the audience of your content, pitching your company or messaging in the digital marketing sphere seems even harder than pitching a product on Shark Tank.
While it can be challenging, it is not impossible and Eric Goldschein gave some great points in The Non-Writers’ Guide To Writing Better Social Media Copy on how it can be done. Below are five of his tips that I feel are the most impactful:
- Write the way you talk
A social media post is an informal means of expression. It should be accessible to anyone who wants to learn more about you or your business. Stay away from industry jargon and dense paragraphs and try to have fun with it. - Write first, then edit heavily
Get all the important information you need to say down on “paper.”
Once you have a draft, go back and edit, revise, and rewrite entire sections until you’re satisfied. - Write to your target audience
Think about who you are trying to reach.? Gen Z or Gen X?
Your content has to speak to the demographic you’re trying to capture. - Add visual elements to your posts
Keep readers engaged with visuals. Add photos – as well as graphs, charts, videos, GIFs, and other visual media – to the body of your posts. - Conduct hashtag and keyword research
Keyword and/or hashtag research to come up with topics to write about, it can also help to make your updates more competitive in the sea of ever-growing content on the web.
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