To develop a successful story, you need to look at the story spine; think of it as the bare backbone of a story, which you then fill in with details to flush out the story.

This spine can be seen in almost every story, but is perhaps most apparent in a story like “Lord of the Rings”, as shown below.
The Beginning – “Once upon a time…” – where the world and main character’s routine is introduced.
Frodo lives a quiet life with other hobbits in the Shire.
The Event – “But one day…” – the main character’s routine is broken.
Frodo’s uncle leaves him the One Ring, which must be destroyed.
The Middle – “Because of that…” – the consequences of breaking the routine; it is unclear what will happen to the characters.

Frodo must embark on a perilous journey across Middle Earth to Mount Doom and destroy the Ring.
They form the Fellowship of the Ring which helps Frodo traverse Middle Earth and through the challenges he faces along the way.
The Climax – “Until finally…” – where the main character embarks on either their success or failure; often the height of the storyline.
Frodo finally reaches Mount Doom but struggles both internal and external forces to destroy the Ring.

The End – “And, ever since then…” – the main character either succeeds or fails and a new routine is established, whether for better or worse.
Frodo destroys the Ring, saves Middle Earth, and returns to the Shire with the other hobbits, until he decides to depart Middle Earth.
This story spine can be used for any kind of story, whether a fantastical quest through a new world or a short marketing campaign for a business. When it doubt, it is a great starting point for any author.
