Tag: Infographic

Kelly D Morrison

It happens to the best of us. We re-read our digital story and can feel something is missing. Or, worse yet, we have a momentary block about where to start. Sound familiar?

If so, you can refer to this infographic. Much like a recipe, missing a key storytelling ingredient can make the final product feel flat. And of course, adding too much of a good thing can make the creation inedible.

While reviewing it, I hope something stands out and gives you an “ah-ha” moment.

Let’s look a bit deeper…

For example, pre-defining how you add value for the reader can give you confidence that the reader will walk away remembering the lesson or emotion you offered. Adding suspense can be as simple as inserting imagery that suggests there could be something hidden, or playing with dramatic irony where the reader learns something that’s hidden from the character.

And where is this going to be read, anyway?

Sometimes writers can get so excited to share their message, they fail to consider how to alter the message for the medium. Could your visual be stronger for Instagram? Maybe you should change it to a video or GIF for Facebook? Did you polish the wording to appeal to your professional contacts on LinkedIn?

Keep writing, regardless if you feel stuck or unsatisfied with what you wrote. By reviewing what you’ve written with the ideas offered here, you will stir up some great creations.

Salut!