Tag: conversions

Storytelling for your brand is key to developing a relationship with your audience and potential customers. The emotions you portray and the image you establish in the mind of your audience affects their perception of your brand and products, and their decision to purchase. But how do you tell your brand’s story and create these emotions? There are five elements that should be included in your story.

Setting

This is your opportunity to set up the story and explain to the audience what your products do, when they are used and most needed and any features they have. This part of the story is really like a show and tell, where the audience gets to see the products in all their glory.

Character

Think of your product as a character in the story you are trying to tell but your audience is the main character. How does your product support the main character? How does it fit in to the main character’s story? Shifting our thinking, to how our product plays a role in the life of a customer, will help develop the remaining elements in your story.

Plot

Customers need a reason to spend their hard-earned money. Set up a problem or issue that is common among your brand’s customers. Maybe your customers didn’t even know this was a problem. But guess what? You have the answer.

Conflict

Now that we have a problem, show that you understand your customer and their needs. Create a fire and make your product the hero. This is an opportunity to show your product in action and how it can be the hero in your customers’ story.

Arc

The arc in a story creates a rise in tension, a climax and an ending. The arc adds the drama to the story and helps develop the emotion and feeling in the story. Every part of the arc is equally important to creating a story that customers become emotionally invested in. The setup, the plot, the rise of conflict, the climax and the ending, together, equally, create a memorable story that will be associated with your products and your brand.

Memorable stories with emotion and a great arc are key to engaging with your customers and creating new customers. Great brand stories drive conversions. If people love your brand’s story, they are 55% more likely to buy your products in the future, 44% more likely to share your brand’s story and 15% more likely to buy immediately. Make sure to consider all the elements when you’re creating your brand’s story. Create a setting, make your product a character, find a problem, be the hero and present it in an arc to your audience. Now, go tell your story!

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