
When Schitt’s Creek swept the Emmy Awards in 2020, my interest was piqued. I had heard of the show before, given its Canadian origins, but I never realized just how much it blew up during its six seasons. Jumping on the bandwagon and desperate for a laugh during the second pandemic lockdown, I binged the entire show in three weeks. And then I binged it again two months later during the third lockdown. How did I get so hooked and why was I re-watching a show so soon when there are multiple options out there? It all comes down to a familiar storyline bolstered by hilariously complex characters.
Writing the Schitt’s Creek Plot
In addition to winning Emmys for Outstanding Comedy Series and hardware for all four main actors, Schitt’s Creek also won the award for Outstanding Writing for a Comedy Series. While the comedy is on point and the scripts are brilliantly written, the actual plot of the series is comprised of a simple story spine. The concept of the story spine was created in 1991 by Kenn Adams and it is a tool that assists in the construction of a story (and in learning how to recognize a well-told story). The basic 8-line format includes filling in these starters: Once upon a time… Every day… But, one day… Because of that… Because of that… Because of that… Until finally… And, ever since then…
The Schitt’s Creek Story Spine
Applying Adams’ story spine concept to Schitt’s Creek, we get:
Once upon a time there was a wealthy family of four – Johnny and Moira Rose and their two adult children, David and Alexis.
Every day they lead a pampered life of luxury residing in a mansion and travelling all over the world
But, one day, the family learns that Johnny’s business manager had been embezzling money from the family business instead of paying taxes
Because of that the government repossessed all of their assets, except for the town of Schitt’s Creek, which was bought as a joke
Because of that the family had to move to Schitt’s Creek and reside in a motel together
Because of that they were forced to get jobs and socialize with the town’s quirky residents
Until finally they rebuilt their lives and found personal and professional success in new endeavours
And, ever since then they had a closer bond as a family and supported each other’s goals
This story may be a simple riches-to-rags plot line, but its “root for the underdog” features tug at the heartstrings of viewers, especially with such unique and likeable characters.
Writing the Schitt’s Creek Characters
When we think about what makes a viewer become invested in a character, it is useful to consider some of Pixar’s 22 rules of storytelling.
#1: You admire a character for trying more than for their successes.
While the Roses initially look for quick fixes to their predicament, they each eventually put in the hard work required to come out on top. Alexis went from a high-school dropout to a degree in Public Relations to creating a personal brand and business – impressive indeed!
#6: What is your character good at, comfortable with? Throw the polar opposite at them. Challenge them. How do they deal?
Watching the Roses maneuver living in an outdated and cramped motel after a life spent living in luxury is comedic gold. Memorable moment: Johnny and Moira attempting to barricade the adjoining door so their children don’t walk in on their alone time again.
#13: Give your characters opinions. Passive/malleable might seem likeable to you as you write, but it’s poison to the audience.
When we first meet the Roses, they can be described as selfish, self-absorbed, oblivious, greedy, arrogant, and materialistic – traits that come out in their strong opinions about the town of Schitt’s Creek and its residents. While these are likeable for comedic reasons, the audience eventually comes to appreciate the characters for their kind-heartedness, confidence, ambition and boldness.
Conclusion: Will binge a third time.
And a fourth. And a fifth. And I’m not alone in my obsession as viewers have come up with all sorts of ways to keep themselves engaged in the world of Schitt’s Creek after the series finale. If you’re looking to keep the Schitt’s Creek glory alive in your life, try some of these fan ideas based on memorable moments from the series. For starters, you can learn how to “fold in the cheese” (a task hilariously attempted by Moira and David) or join in on a Schitt’s Creek TikTok trend that recreates the choreography to Alexis’ famous “A Little Bit Alexis” routine. Let me know how you’re celebrating the show in the comments. Best wishes and warmest regards!









