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The Road Trip That Changed My Life

On March 12, 2012, my husband Kevin and I hit the road for a 5 day drive across Canada to start a new life.

Kevin had acquired a job as a radio personality on CJCD in Yellowknife, Northwest Territories, so we went.

The trip started out on a dreary day in Southern Ontario at my parents house in Port Stanley. Within a few hours we were at the Sarnia border ready to cross into the United States only to be slowed down by a snarly CBSA guard who couldn’t believe that we were driving across the country in a Toyota Yaris with only our clothes and a few household items. After a few more questions, he was finally convinced and we were on our way. I immediately fell asleep once we were in the US, between the sound of the road and the heavy rain, I had been lulled into a deep sleep while Kevin continued to drive.

I was exhausted and burnt out. We were flat broke, in debt and stressed out after a couple of tough years trying to make a living as newlyweds. The past year was especially rough on both of us working and living in Wasaga Beach. Unfortunately the life we expected to happen there ended up being a lot more difficult. There were moments when we had to choose between milk or bread at the grocery store. It was humiliating and tiresome. When Kevin got the job offer, there was no hesitation, we were moving again.

As we traveled in the state of Michigan, weather started to improve. We headed west towards Chicago, Illinois and had the fortunate opportunity to see the city skyline unexpectedly when we took the wrong turn off of the Interstate. Finally after 10 hours on the road, we stopped for the night at a Motel 6 in Beloit, Wisconsin.

Denny’s was our favourite restaurant of choice before hitting the road each morning. I was quite fond of the banana pancakes and Kevin couldn’t get enough of the Grand Slam. It was now March 13th and we were headed north towards the Dakotas. The roads seem to pass by endless shades of brown fields and billboards. An uneventful drive that brought us to our next stop to the infamous town of Fargo, North Dakota.

What a crappy motel with linoleum floors and beds out of a college dorm. It was cheap for a reason and well, we were broke still. 

Day 3 brought us back into Canada to a border crossing we will never forget. Portal, North Dakota was a ghost town with one lone guard, who must have been about 80. He had two questions for us: “Got guns?” No, we said. “Got 10,000 bucks”. Definitely not, we said. He waved us through and we were back on Canadian soil.

So here we are in Saskatchewan with nothing but more brown fields for our viewing pleasure except for one pit stop at “Dog River” aka Rouleau. It was super fun to drive onto the deserted Corner Gas set and take photos. Sadly we missed their re-opening by just weeks. 

So here we are in Saskatchewan with nothing but more brown fields for our viewing pleasure except for one pit stop at “Dog River” aka Rouleau. It was super fun to drive onto the deserted Corner Gas set and take photos. Sadly we missed their re-opening by just weeks. 

As the sun set on our third day on the road, we drove into Saskatoon with plans to crash at another Motel 6. So far we had never booked lodging in advance so we didn’t expect to find every hotel and motel in Saskatoon booked up. Lady Antebellum was in town and there was no room at the Inn for weary travelers. After hitting up a few places, a front desk clerk took pity on us and got us a place outside of the city. By this time it was 10pm and we were starving for dinner. Pizza seemed like the best option so Kevin called up Dominoes hoping to take advantage of the thirty minutes or less guarantee. Thirty minutes turned into two hours because the delivery guy could not find our hotel. When he did, thankfully the pizza was free and cold.

Sunset driving into Saskatoon

The next day was thankfully less exciting as we drove into Alberta, taking a detour into Grand Prairie to treat ourselves to a luxury hotel and visit a friend for some pints at the local pub. It was a refreshing break on this week-long trip.

It was now the 5th day of our trip and we finally saw snow! For the entire trip thus far, the weather was unseasonably warm which we were grateful for. The snow meant we were closer to our destination. We drove a lot this day as the final road from Alberta to the Northwest Territories is a long and quiet straight away. The highlights of this drive were stopping at the North of 60 sign and driving on the frozen Mighty Mackenzie! (Our GPS was confused and if it could scream, it would have).

By 6pm, we had rolled into Yellowknife, our new home. It was our first big road trip to bond as a couple and dream of our future. We had left Ontario in a leap of faith and hope for a better life.

Last week we celebrated 10 years of being here and we have no plans to leave. Yellowknife is a great place to live, work and grow. I’m not the person I was when we arrived in 2012 and when the time comes for us to forge a new beginning, Yellowknife will never be forgotten, it will be full of cherished memories.

March 17, 2012
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4 Keys to Storytelling

As a business, customer engagement is key to driving people to your website to purchase goods or services. In order to grab the attention of customers, you need to be able to tell stories. This infographic below provides some quick key items to keep in mind when telling stories to your audience:

Authentic & Engaging:
Consumers want ads that feel like a story and it can be very impactful. Is your story including moods and emotions? When writing a story for a brand, you need to keep this in mind. Perhaps provide viewers with BTS (behind-the-scenes) moments that give the consumers a feeling of being included. As human beings we are drawn to wanting community. As a brand, if you can story tell and include consumers, you will see engagement.

Appealing Visuals:
Consumers also need visuals. Telling these stories with visuals are beneficial as our minds process images 60% faster than reading words.

These visuals need to be a combination of images, GIFs, short videos and appealing graphics. Compiling all of these graphics with text can be a balancing act but when done right, can leave a lasting impression on a consumers.

A bonus tip: Tell stories from your customers. Get real life stories from your customers and ask them to share in their own visual way. Can’t get more authentic then that!

Resources:
There are many resources available to help you on your story telling journey:

Good luck and have fun sharing stories!

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Live Tweet: Can you tell me how to get to Sesame Street?

There were so many things that I could have tweeted about, but as I was eating dinner tonight, I was pulled into a documentary about Sesame Street of all things. I’m at the age now that tv shows have become so nostalgic so I shouldn’t have been surprised!

Did you know that a documentary was released last year about the show? Neither did I but it was worth the watch! Check out my thread below to find out why.

I got to revisit some childhood memories and emotions which I hope you did too!

It’s been a tough year and being able to visit heartwarming moments from the past is a wonderful distraction even if it was only for a few minutes.

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Encanto is Pure Magic

Christmas Day 2021 was different.

Originally I was supposed to be lounging by a pool sipping on a margarita but when the Prime Minister announced that leisure travel wasn’t recommended, my plans changed. The trip was a gift to myself and my husband so we had no gifts to exchange nor did we have family nearby to create new plans with. It was a very disappointing change of pace and I needed comfort.

To cheer myself up on the blustery cold festive day, I decided to stream this “Encanto” movie everyone was raving about and I was not disappointed! At one point, I had the blankets pulled up to hide as tears streamed down my face. I was emotionally invested, toes were tapping to the tunes and I found a new favourite movie.

Encanto is a beautiful movie! The narrative isn’t a typical love story or a complicated romance but it does follow a good story spine as illustrated below:

Beginning:Introduced to the main character, Mirabel, and learn that she does not have a gift like the rest of her family members do
The Event:As her younger cousin is going for his gift ceremony, the house starts to crack.
Middle:Mirabel goes on a journey to try to heal the house by uncovering an old family curse brought on by Bruno (who no one talks about)
The Climax:The matriarch of the family founds out what Mirabel has been up to and the magic of the house ends, with the house in rambles.
End:Mirabel is able to mend the connection with matriarch of the family and in turn, magic is returned to the home through help of others.

It’s also filled with a wonderful narrative about:

  • People finding themselves and their role within the family
  • Relatable in the way characters are portrayed
  • Culture of the family
  • Normal struggles that many people have in reality (eg. older sibling feeling the weight on her shoulders, the beautiful sister feeling like she has to always be perfect.
  • Those sorts of feelings.

Relatability:

As a middle child and someone who became a bit of a “black sheep”, I really relate to the main character Mirabel. The feeling of a lack in belonging even though you know inside that you have potential for greatness. I also appreciate that isn’t a knight in shining armour who “rescues” her from the problems so Mirabel has to face the conflict and find resolutions by meaningful conversations with her family (including Bruno).

Story Writing Magic:

Yes, the house and characters are magical but the true magic is in the story writing and song lyric writing!

The tale is spun using the typical story spine with the main character Mirabel finding her way in her family as the person who doesn’t belong. She doesn’t have a gift like the rest of her family members and when she starts investigating, bad things start to happen and she is criticized by her grandmother for not behaving. Mirabel follows her heart, starts to ask questions and as she gleans clarity, the magical house falls apart completely. But in the falling apart, relationships are healed through honesty and connection. The family is able to put the house back together with the help of the non-magical townsfolk and the magic of Mirabel.

Copyright: Disney.com

The story is also supported through wonderful musical numbers written in a way to compliment the story and foreshadow conflict with other characters and explain emotions. Each song is filled with upbeat tempos and repeating words that instantly stick in your mind.

Review:

I recently rewatched the movie again and the emotional connection was even stronger. I still felt the same connection to the characters and I noticed even more nuances in the story watching it again.

There is true magic in sharing a story that connections millions of people across the world! Whether it touches their soul, pulls at their heart strings or helps little girls see themselves, it’s a beautiful accomplishment.

Encanto is going on my movie shelf to stay and revisit again and again!

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