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Easter Family Fun at YMM

On March 26, YMM hosted its second annual Family Easter Fun event, in support of the United Way Fort McMurray and Wood Buffalo.

Six hundred children attended during the afternoon time slots. Each hour, a new group of children came out to YMM for Easter fun! Children would first select their favourite Easter basket from the baggage carousel, then make their way down the Easter bunny trail to enjoy activity and craft stations. The fun included cookie decorating, bunny racing, egg decorating and games at the carrot patch. The highlight for most was being greeted by the Easter Bunny once his flight arrived from Bunny Island.

All funds raised through the event will support important programs and services offered through United Way Fort McMurray Wood Buffalo member agencies.

YMM’s airport campus and community partners were eager to support the event, through in-kind and monetary sponsorships to enhance the event and funds raised for the United Way.

Team YMM is thrilled with the results of the event – Over 1,500 community members had a great time and over $2,000 was raised for the United Way!

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Story Telling Crash Course

When it comes to constructing a strong story, which will keep the reader engaged – there are several principles you can follow.

It’s important to know and understand your audience. Consideration should always be given to who will be reading your content, prior to creating it.

Creating a storyboard before writing will give the creator a great sense of where they’re starting and ending. Seeing the big picture while working out the details is always helpful.

Emotion, emotion, emotion! Be sure to evoke emotion with descriptive language. Make your reader laugh and cry!

Protagonists give the reader a hero or interest character to identify with. In my experience, I always feel more connected to literature or a movie which has a character I can relate to.

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Massive Sunday

It was not my most exciting Sunday ever, but nonetheless, I have captured the bulk of my day in this live tweet assignment. I am not one for using Twitter – I’m more of a LinkedIn/Facebook kind of girl. I enjoyed the readings this week, and have done my best to apply my learnings to my first ever two Twitter threads.

I started off the tweet thread with a declarative, ambitious statement – with the intent to entice the reader to read-on to see what’s next…

I chose to number my activities after reading that numbers are helpful to capture a reader’s attention – as per the Buzzfeed Headlines reading assignment. It also helps the reader to ensure they’re reading the tweets in order (another common option: 1/4, 2/4, etc.) I chose a funny GIF to add some excitement to my breakfast!

In #4, I chose descriptive words to create the setting and prompt the reader to wonder where I was going.

Overall, the arc is supported with a beginning, middle and end. An early morning rise tweet, ends with meal prep, and a positive outlook to the work week starting. Visually stimulating GIFs and images, paired with easy-to-read, short statements keep the reader enticed.

For the full thread: https://twitter.com/JessicaFLipton/status/1635024788765945862

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The Great Gatsby

The Great Gatsby has long been a favourite story of mine. While I enjoyed the book in high school, I prefer the movie – which is typically never the case.  I still remember seeing it at the theatres. I went with my boyfriend at the time, and we were at the edge of our seats for the duration of the film. We went for coffee afterwards and could not stop talking about the characters, the plot, the “what ifs” we were thinking through. I’ve since have many conversations with others about the film, planned a gala event themed “Gatsby” and I never skip past the television station if it’s playing.

Set in Long Island, the movie is visually stimulating, with amazing costume design, high society style, bright colours and theatrics and extravagant parties. It takes place during the Jazz Age – which in turn produced an exceptional movie soundtrack. The first-person narrator Nick Carraway’s interactions with the mysterious millionaire Jay Gatsby, intrigued me from the start. Gatsby’s ability to “wow” and interest Carraway draws the reader/viewer in immediately.

The movie has a strong spine: Once upon a time there was a writer named Nick Carraway. Every day, he lived his normal life. One day he met Gatsby. Because of that, Nick was emerged into an exciting life he had not known prior. Because of that, Nick and Gatsby become friends and Daisy Buchanan enters the picture. Until finally, drama ensues and no one is left with what they wanted by the end of the story.

In the 22 rules of storytelling, according to Pixar, #19 rule reads: Coincidences to get characters into trouble are great; coincidences to get them out of it are cheating. This resonates with me, as coincidence brings Gatsby closer to Daisy, but wrongdoings made by other characters bring the story to a tragic close.

Rule #15 reads: If you were your character, in this situation, how would you feel? Honesty lends credibility to unbelievable situations. As the reader/viewer, I can feel Gatsby’s sorrow, despair surrounding his obsession to reunite with his former lover, Daisy Buchanan. It pulls at my heart strings, and feel myself in Gatsby’s shoes as he longs to be with the love of his life. I wish (every time I watch it) that the movie ended with Gatsby and Daisy reunited in love. Because it does not, is one of the reasons the movie has stuck with me for so long. We’ve all had relationships that have not worked out. Many of us can relate to the feeling of regret, a very relatable quality of Gatsby’s character.

Nick Carraway’s character is also relatable for me. He is kind, and sweet, leading the reader or viewer to like him immediately. He’s not had the life he sees Gatsby and Daisy have, and is swept off of his feet with the excitement of the way they live their lives. You can feel his vulnerability and hint of intimidation as he spends time with Daisy’s husband, attends parties and interacts with others living in that world.

Overall, this movie is very touching, and well construed, it’s certainly in my opinion F. Scott Fitzgerald’s best piece of work.

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