Author: codessocials

I wanted to share my most recent experience I had at a photoshoot for Goat Track, a lifestyle x golf clothing brand based in Edmonton, Alberta. This was an opportunity for me to showcase the brand’s latest spring collection and bring their creative vision to life. Although the day had its challenges, we managed to overcome them and create some ideal content, for both social media and their online store.

Prepping for this photoshoot required a lot of setup. I began by searching out for 2 models who aligned with the brand’s core identity. And, that also had that evening free. Next, I chose a location that would complement the clothing collection. That place? A warehouse off Whitemud Drive. Doesn’t sound ideal, but the space I had to work in was perfect. Paired with studio lighting, a white backdrop, a couple models and some quality clothing to showcase.We were ready to cook! You couldn’t even tell we were in a warehouse, just behind Leon’s on 50th street.

On the evening of the photoshoot, I arrived early to set up the equipment and finalize the models’ looks. Everything was going smoothly. Everyone arrived on time, had all the pieces of clothing on hand (been known to forget a piece or three) and smiles were big and bright. We only had one minor issue.

I forgot to mention to the team to remove their shoes before stepping on the white paper backdrop. So, when our first model stepped into the frame for the first shot. The backdrop was instantly covered in soot and dirt. We are in a warehouse after all! That’s on me! But, despite the minor issue with the backdrop, we kept focused and worked together to get the job done. After 3 hours and 297 photos later, that was a wrap.

After the shoot was done, I headed back to my studio (also known as my house) and began to review all of the images and selecting the best ones for editing. In post-production, I use a couple basic techniques to enhance the images, including color correction and a little retouching. I tried to remove the dirt footprints from the floor. But, after reviewing with the team, we decided to keep it in. We felt it actually added to the photos, spoke more on the brand of what Goat Track is.

Real, raw and unfiltered (just a little edited).

The final images from the Goat Track photoshoot are a testament to the hard work and dedication from the entire team. I feel they showcase the essence of the brand and will hopefully capture the attention of their target audience.

The process of creating these images was a complete labor of love, and I’m so proud of the results. I invite you to visit the Goat Track instagram (@goat.track) to learn more about the latest collection.

Thank you for reading and I can’t wait to share my next photoshoot with you soon!