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One Story Leads to Another

This week, while learning about distributed stories and Multiplatform Storytelling I was reminded of the distributed story I have been finding during the last few years.

I first found it in a converted newsrack dispenser: after solving a riddle to unlock the box, I was rewarded with a treasure trove of more stories hidden inside.

Let me explain. It was a geocache.

What’s the basic story?

In short, “Geocaching is a real-world, outdoor treasure hunting game using GPS-enabled devices. Navigate to a specific set of GPS coordinates and then attempt to find the geocache (container) hidden at that location.”1 

  • But, what does the container look like?
  • What do you do when you find it?

There are simple and not-so-simple answers to both of these questions.

Under bridges, you might find trolls, you might find caches, or maybe both. So many stories! (Screenshot from Geocaching.com)

Usually, you just find the hidden box (there are ratings for size so you know if you are looking for something large, regular size, or little micros) and then sign the log as proof that you were there. The logbook inside could be considered a type of story spread across time and authors. Many people may have found it before, or you may be the very first finder!

The Logbook is a story

Sometimes the finders will write a message along with their name on the paper or the digital logbook about what the conditions were like on the day they found it, who they were with, why they were in the area, or a hint to help you locate the cache. Some days there may have been multiple finders, or there might have been long periods of time when no one could locate the container or it was hidden under snow. If you find a few geocaches in the same neighbourhood you may even see some names repeated, these people have added to the same story as you, but in a different order, and in a different time.

Then there are Travel Bugs like this little guy with his own travel tale.

Caches are stories distributed across every country and continent, with logs by thousands and thousands of different ‘authors’, across more than 20 years (ever since May 2000 when the first geocache was placed). And their story doesn’t even stop there. 

Stories within Stories (Literally)

The physical caches can be very tricky, even when you are at the correct location you might not spot them. Is it actually a branch or rock, or a camoflauged hiding place? Is it a novel inside that Little Free Library, or is it a locked book safe or magnetic container?

This video about Little Free Libraries in New York shows that you may have a similar story hiding close to you. 

Not to be limited to the ‘little free’ type of library, I have also found a cache in an actual municipal library. The clue was the Dewey Decimal number for the book and shelf, of course.

A few years ago I was inspired to read the novel “I Am a Cat” by Natsume Soseki after visiting Japan and finding a cache under this cat statue where the author’s home was originally located. 

Original home of author Natusme Soseki, in Bunkyo, Tokyo, Japan with geocache cleverly hidden near the 2 cat statues

It was another example of distributed storytelling as I was physically in the setting of the book more than 100 years after it was written, signing my name to the log at the monument, then reading the full novel later and reliving the same neighbourhood through the eyes of author Soseki. 

There are also ‘Other’ cache types – of which I can only scratch the surface. These include virtual caches, EarthCaches (going physically to a special geological location and answering questions to prove you were there), letterboxes, puzzle/mystery caches, gadget geocaches, events, GPS games, and multi-stage caches (like WherigoTM Caches or Lab caches), and more. 

The Puzzle or Mystery caches are very interactive – before you can even get the location you need to solve a puzzle. It might be in code, rely on finding clues in the area, or involve finding hidden code in the web page of the cache itself – then deciphering how that relates to GPS coordinates. Those logbooks tend to be shorter when you’ve found them, but there is definitely a story inside about the people putting in the effort to add their names to the list.

Most recently, the story has been extended beyond the earth and its ocean and into even more rare territory. In 2008, one of the first space tourists hid a geocache in a locker on the International Space Station. In 2021, the Perseverance Rover landed on Mars with a geocaching trackable that could be logged by non-astronauts if they found the code on the images that were sent back to earth.

Can you find it? 

  • The instructions and list of the 79,889 people (and counting) who have found it so far are here.
  • Then, you will have to look through NASA’s raw image files here to find it.
  • Look for a ‘selfie’ of the Rover.
  • Don’t get distracted by the hundreds of thousands of Mars vista and rock pics!

When you start looking around, will you find some of these stories or caches near you? When you do, will you just read and experience the story, thinking about who was there before, or will you add your name and be led into a new world of storytelling?

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Good Storytelling Needs Heart

 Great stories share common elements, from longer stories that follow a hero’s journey and full story spine approach to short advertising messages that make you the hero, solving your problem by using their product. 

In learning about storytelling principles, I noticed that various authors count their rules differently, but that there are definite themes. This makes so much sense – as humans, we all respond to intense emotions and familiar situations.

In the 22 Rules of Storytelling According to Pixar, would-be storytellers are given some great hints for appealing to audiences. The Rules were distilled from years of making heartwarming animated movies, but do we really need all 22 rules for every type of storytelling?

Introducing the Short List

4 Storytelling Rules

Let’s explore these, and integrate the insights from another source, 

Storytelling and Advertising: How to bring the two together.”

4 Storytelling Rules

This is based on Pixar’s rule #2 “You gotta keep in mind what’s interesting to you as an audience, not what’s fun to do as a writer. They can be v. different.” 

You want to target your customer by thinking about what kind of content they want to see.

Down to Pixar’s rule #15 “If you were your character, in this situation, how would you feel? Honesty lends credibility to unbelievable situations.”

You can inspire emotions so your story is heartwarming, funny, uplifting, or gives fear of loss so the audience is moved to action. Like a photo album, each emotion builds into a larger narrative, and as long as they are authentic you can inspire nostalgia or fellow feeling or more. You can create a ‘friend’ bond with the right tone in the story.

The next rule is based on the Pixar article’s rule #16 “What are the stakes? Give us reason to root for the character.”

Your character can be the audience themselves, or a character or hero that you create. What problems are they facing? Include an apex where the audience can connect emotionally to the outcome, and use compassion. Solve the problem in a unique way to stand out from the crowd and make your audience really remember your story and your voice.

To finish, I used the last rule on Pixar’s list, #22 “What’s the essence of your story? What is the most economical telling of it? If you know that, you can build out from there.”

Use a strong level of detail to make a memorable story, but be wary of irrelevant information that is distracting. You want to make a vivid picture, and not lose focus. Also, use a photo or video to get your message across even more clearly. Our brains can process an image in just 13 milliseconds, get that on your side!

Try out the rules for yourself!

Whether you follow these 4 rules or you choose to lean on a different list of storytelling principles, just remember to get those stories out! No one can tell your stories but you.

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Taste of Edmonton deliciously back in full force

The excitement of opening night! Taste of Edmonton is back on, and I had the chance to try it out with friends this week.

To attend an event that features 52 restaurants, food trucks, and pages of food and drink options it is important to start off hungry and ready with food tickets. So that is where we began.

See the full story here in glorious tweet form:

Overwhelmed with choices, it’s me vs the menu

Planning ahead for success

I thought I was prepared. I had searched the menu ahead of time, bought a sheet of tickets at pre-sale prices, and with 3 other friends to share items we should be able to taste almost everything, right? But, it quickly became apparent that sharing was not on the agenda for my friends. 

And even though I had a few items in mind to try, it was so hard to resist the temptation of the moment. Seeing people enjoying fantastic plates piled high, with things I hadn’t even considered, now I wanted them all. Even the giant slices of chocolate-covered cheesecake looked so good – a past favourite of mine but now a forbidden food for me. But I knew I would only end up like Meg Ryan on French Kiss if I gave in to temptation.

The Festival runs from 11 am to 11 pm each day until July 31st, and we were there right at dinner time. The lineups were starting to grow. It was time to make the critical choice and spend those tickets! I selected my first items from Tokyo Noodle Shop. My friends chose donair poutine and we ate standing up to keep our eyes peeled for our next snack stop.

The momentum built from there: bannock burger, bubble tea, Lemon Heaven, sesame beef, maple buffalo chicken and waffles…and more. Just check out this menu, it feels endless. There was still so much to try, but we were running low on tickets. Was it time to go home and call it a night? Or could we muster more appetite and splurge on a second (or third) course?

The Right Choice

Let’s be honest, we didn’t want to leave and the night was young. So, of course, we settled into some comfy seats and made a new plan of attack for how many tickets to get and what we still needed to try. It was the right decision, the live music was on and the evening was perfect. 

We did another round of our favourite booths and a few we had missed earlier. My friend got the lightbulb drink from I Love Bubble Tea. Important Public Service Announcement – don’t just throw it out when you’re done! There are lights and a battery inside and you can light up your drink using the button on the bottom even while it is full and then take it home for a few more hours of battery time, and to reuse it on your patio for drinks at home. 

I didn’t see anyone with theirs lit up – so I’m not sure if that is common knowledge even though there was a similar light bulb drink a few years ago in Edmonton at Miss Saigon.

Photo credit: https://www.narcity.com/edmonton/you-can-get-hipster-af-bubble-tea-in-a-lightbulb-in-edmonton-and-heres-where

My own finale to the evening was my Holy Grail of food festivals – a delicious 2-scoop vegan sorbet from Little Bear Gelato. Served in a cone and #zerowaste. So delicious, and the perfect thing to eat while sitting back and listening to the music and watching the crowds.

Yes, we will definitely be back. Thanks Taste of Edmonton!

What did I miss?

My friends came by bike, and there was lots of space to get around. Even without using a rack, we had no issues keeping them near our seating whether we were at the picnic benches or closer to the stage.

Afterward, I learned that if you are parking downtown, Edmonton City Centre has a special parking rate for attendees of only $3 after 5 pm on weekdays and all day on weekends during Taste of Edmonton (east parkade only  – enter on 102A ave between 100 and 101 St).

If you have a festival favorite, please let me know! I definitely plan to go back next week.

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Nearly Wordless yet Unforgettable

Are you ready to hear about a great animated movie that has minimal dialog yet has all the emotional punch you would expect from a great story? No, I don’t mean the introductory story of Pixar’s Up, or the full-length movie Wall-E, although those are both fantastic, and each won an Academy Award for the Best Animated Feature Film in their respective release years.

Actually, the story I’m thinking of today is The Triplets of Belleville (Les triplets de Belleville) which is perhaps a lesser-known film that was the first from France to be nominated for the Academy Award for Best Animated Feature (it lost to Finding Nemo).

The story is simple:

  • Once upon a time, there was an elderly woman who lived alone with her grandson and their dog, Bruno. 
  • Every day grandma Souza helps Champion train diligently for the Tour de France.
  • But, one day during the race he and two others are kidnapped by mobsters. 
  • Because of that Madame Souza follows the clues with Bruno all the way across the ocean to the American city of Belleville, where she arrives penniless.
  • Because of that, she makes friends with other ladies her age who turn out to be the Triples of Belleville – sisters who were once famous for their vaudeville act and are now just as poor as Madame Souza and even more eccentric. 
  • Because of that, they are able to find a key clue and then distract the kidnappers…
  • Until finally, they rescue the racers in the most dramatic chase you have ever seen with a cycle-powered ‘vehicle’ versus Citroëns. 
  • And, ever since then the family has been reunited and able to return home.

You can see why the story was memorable – it has all the elements of a classic ‘Story Spine’. But there is a lot more you can’t tell from the bare-bones description.

Eye-grabbing

The Triplets of Belleville (2003) cover

If every good story needs to have colour, picture, and movement then you can bet that an animated film will explode with colour and movement every chance it gets. This movie definitely does that, but it also manages to surprise many people right away with its irreverent visual jokes in the opening scene when we see the Triplets in their singing heyday.

Then the pace slows down, and there is no background music for much of the movie. The bicycle, whistle, and dog each become important characters. I recently found a video with musical analysis about it The Triplets of Belleville: Music in Silence (Know the Score), and found it very interesting how the music comes in at key moments but the practical sound effects are given centre stage at other times.

Even long after the story is over, the audience can remember certain brief scenes vividly – Fred Astaire being turned on and eaten by his own shoes; the unique way that the older, destitute triplets source their dinner, and the musical way that they serve it; and a maitre d’ who literally bends over backward to his rich clientele. 

For just a taste, see this excerpt of Madame Souza performing together with the Triplets of Belleville on improvised instruments while her dog Bruno finds a critical clue to find Champion. 

A performance using some very unique upcycled instruments
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