This week I decided to share 5 of the key elements I believe make for good storytelling in digital marketing.
- Having a well-thought-out writing plan is always beneficial in organizing your ideas and composing your story. This is a good opportunity to utilize a storyboard. The video link does a great job of explaining the process in a different way.
- I like to start projects with the end in mind. Setting a goal for the length of your project makes it easier to stay on track.
- Every story needs a challenge and a solution. I have always enjoyed stories that have a hero, especially in fiction. The hero’s journey typically makes up most of the story itself. The article linked gives a great example of the hero’s journey in two popular movies.
- Incorporate visuals to make your story memorable and resonate with your reader. Neil Patel has a great article about incorporating images into blogs.
- Feedback is an important part of storytelling and digital marketing. Share your writing when you have the opportunity to do so.
Hope you enjoy my infographic. Thank you for reading mine.
EXSM 3989 - Digital Storytelling Class Blog 