It’s funny how something as natural as storytelling needs a guide. We’ve been telling and listening to stories for years, yet so many people (and businesses) fail to do it properly.
With the rise of technology language, and how we choose to share language, is constantly changing. Just think back to the last time you had to look up what a new catchphrase or acronym meant. Nothing makes you feel older than having to Google (hello fairly new adjective) what something the “kids” are saying means. Remember when TTYL or LOL was new? Yikes!
As languages changes, so does the way we tell our stories and how our stories are perceived by our audience. In order to be successful in today’s digital world, we have to understand, not only what our audience wants, but what we want our audience to see, feel and take away from our stories.
After going through a number of resources on the meat and potatoes of storytelling, I found some key elements that stood out for me. To save you hours of reading and searching (who has time for that?) I’ve created a short and sweet infographic to help you get started on your Storytelling in 2022 journey.
I hope these elements help you gain the traction, trust and support you’re after. If anything, they’ll help you build an online presence you can be proud of.
Resources:
EXSM 3989 - Digital Storytelling Class Blog 