The Value of Having a YouTube Channel for Your Business

What is YouTube?

As a very avid YouTube watcher myself, I am very familiar with YouTube and the various features of this social sharing site. But for those of you are are not aware, YouTube is an online video sharing and social media platform owned by Google. It was launched in 2005. It is the second most visited website, right after Google itself.

YouTube provides a simple way for people to store videos online and share them with others. YouTube videos cover any topic anyone cares to upload a video about. These videos are easy to share via other forms of social media, email and websites and can also be embedded in other websites.

What are the benefits to having a YouTube channel?

Some of the benefits to having your own YouTube channel (especially as a business owner) are:

-Extra content will allow your audience to further connect with your brand and get to know your brand personality on a new level

-Video content is one of the most engaging forms of online content

-Having a YouTube channel is a good way to stand out against your competitors who do not have as much video content

Curious about how you can better integrate a YouTube channel into your content strategy?

Check out my most recent YouTube video about this!