The Value of Blogging as a Business

Blogging allows a business to connect with its customers in an authentic, trustworthy, and reliable way. Blogging also allows a business to set themselves apart from their competitors, and provide unique value to customers which goes far beyond pushing for a quick sale. When a customer feels like they can relate to the tone and values of a business, they are more likely to be loyal. Blogging allows for this. 

Benefits to blogging for your business:

-Blogging sets yourself apart from your competitors 

-Blogging acts as a vehicle of communication from you to your audience. Use this opportunity to build an authentic tone of voice, which will help your audience trust you.

-Connecting your blog content to your social media business accounts will increase traffic to your socials and increase consumer engagement in this way.

-Blogging is a great way to share customer testimonials, which will give your audience real opinions about your brand

-Blogging enables you to share information about your industry, rather than just information about your products/services. This create trust between you and your customers

-Blogging from a place of value and experience creates a unique bond between you and your customers, which makes you stand out from your competitors

-Blogging gives your business the perfect opportunity to optimize your website for search engines. Optimizing your blog with keywords in your content is a great way to do this 

-Blogging consistently and providing value in this way fosters customer relationships and customer loyalty. offering your audience free, valuable information on your blog increases return readership and fosters relationship building

-Blogging is a way to convert blog readers into valuable customers!

Tips on how to blog successfully:

– Maintaining a comprehensive and consistent blog keeps your brand at the forefront of peoples’ minds

-Think about ‘why’ you are blogging to guide ‘what’ you are blogging about

-Conduct extensive research for each blog post, as to provide your audience with useful and accurate information  

-Publish new and up to date content to not only engage with your audience, but ensure that there are key and relevant words for search engine optimization

-Make it easy for your customers to share your blog content and promote it for you on their social accounts 

-Include links to all of your social accounts, allowing your readers to easily visit these accounts

Now that I have convinced you to blog for your business, go out and give it a try!