Keeping The 5W’s In Mind

Keeping The 5W’s In Mind

We’ve all heard of the 5W’s (and one H) tin various capacities – whether it’s for a communications strategy, projects team development or even related to an investigation. However, the classic “5 W’s” can be considered the basics for any good story development.

Starting at the route of any good story – the who, what, where, when, why (and bonus, “how”) are the starting point from which any good story is developed. Understanding these five core concepts of a story ensures consistency, clarify and transparency in storytelling.

The following infographic provides a quick overview of things to consider before starting a story, and a basis from which to develop a storyline.