As our class has progressed, we have explored different forms of digital storytelling and not necessarily what makes them different, but what makes them the same. There are fundamental storytelling principles that are applied to all story formats from epic novels to GIFs and literally everything in between. One of these principles is the 4 I’s of Engaging Storytelling that Ashley Fell talks about in her 2017 TED Talk, “Why storytelling is so powerful in the digital era.”
One of the things we love about storytelling is that it is inherently visual, even without pictures. Humans are by nature visual creatures, and we process visuals 60,000 faster than text. It makes sense that our brains want to turn things into pictures. Add ever-advancing technology and diminishing attention spans to the mix, and its not a stretch to see the challenge in presenting information to today’s audience. But through engaging storytelling, you can capture your target audience and get your point across. I’ve even made a picture for you!*
EXSM 3989 - Digital Storytelling Class Blog 