As a business, customer engagement is key to driving people to your website to purchase goods or services. In order to grab the attention of customers, you need to be able to tell stories. This infographic below provides some quick key items to keep in mind when telling stories to your audience:
Authentic & Engaging:
Consumers want ads that feel like a story and it can be very impactful. Is your story including moods and emotions? When writing a story for a brand, you need to keep this in mind. Perhaps provide viewers with BTS (behind-the-scenes) moments that give the consumers a feeling of being included. As human beings we are drawn to wanting community. As a brand, if you can story tell and include consumers, you will see engagement.
Appealing Visuals:
Consumers also need visuals. Telling these stories with visuals are beneficial as our minds process images 60% faster than reading words.
These visuals need to be a combination of images, GIFs, short videos and appealing graphics. Compiling all of these graphics with text can be a balancing act but when done right, can leave a lasting impression on a consumers.
A bonus tip: Tell stories from your customers. Get real life stories from your customers and ask them to share in their own visual way. Can’t get more authentic then that!
Resources:
There are many resources available to help you on your story telling journey:
Good luck and have fun sharing stories!
EXSM 3989 - Digital Storytelling Class Blog 