The Principles of Good Storytelling

Ever wanted to know what principles constitute good storytelling? Keep reading and find out!

Principles of Good Storytelling

As we can learn from the above infographic, the 4 key principles, as determined by Pixar, to good storytelling are,

• universality
• clear structure and purpose
• simplicity
• a character to root for

Consider this, can we really tell a good story if one of those aspects is missing? I suppose a story can still be told… But, will it resonate with the desired audience? Will it achieve what the storyteller is trying to achieve?

The Design

You may be asking, if I am using Pixar’s principles of storytelling, shouldn’t this infographic be much more colourful? (as expected of Pixar related content)

I wanted the design to be simple (as one of the storytelling principles is). I wanted the content to speak – rather than the colours. I suppose I also wanted to mirror my own aesthetic, which is often muted rather than colourful.

Either way, I hope you enjoyed this little post and my infographic.