In Ashley Fell’s TED talk, called “Why storytelling is so powerful in the digital era,” she mentions the Four I’s of Engaging Storytelling. Essentially, these are four elements any story must have to engage the reader.
The Four I’s of Engaging Stoytelling
- Interest. Engaging stories pique the reader’s interest and maintain their attention.
- Instruct. A good story instructs the reader and creates meaning for them.
- Involve. Great stories involved the reader in some way.
- Inspire. After taking in a well-crafted story, the reader will feel inspired.
EXSM 3989 - Digital Storytelling Class Blog 