Telling a Story

Heard Any Stories Lately?

Storytelling is a fundamental aspect of our lives. It doesn’t matter where you are in the world, chances are you’ve heard a few stories and have told some too! Stories are told in many different ways – by spoken word, in written format, by performance on stage or on tv, in graphic format, and the list goes on.

Telling A Story

So, how do you tell a story? So much research has been done and so much has been written about storytelling. There’s actually a formula to it, and while there are several different frameworks you could follow, such as the Story Spine, Pixar’s rules, or the 5Ws, among others, they all inform essential pieces of the storytelling puzzle.

How Do I Deliver My Story?

Stories aren’t limited to children’s books or adult fiction. They are widely used in all aspects of life, including business where your brand story helps attract customers and ultimately sells your product or service.

The channels in which you can share your story are ever expanding and they provide the opportunity for creativity. This means you can take advantage of visual storytelling and include images, gifs, memes, infographics, video, and all of sorts of visual aspects to enhance your story and make it more memorable in the minds of your audience.

And that’s what it comes down to. You want to make your stories stick in the minds of your audience and visual cues are amazing at helping with that. After all, the human brain processes visuals 60,000 times faster than it does text.

Tips To Remember

When thinking about writing your story, whether its for your personal following or for your business, here are a few tips to remember: