Creating Engagement and Authenticity with Brand Storytelling

It can be difficult for a company to connect a brand with an audience, especially in our current fast-paced media climate and with so much competition in the marketplace. One of the best ways currently to promote a product and drive engagement is with brand storytelling.

What is Brand Storytelling?

Brand storytelling is an exciting marketing tool that uses the elements of storytelling to connect to an audience and help make a brand or company more relatable. Stories about either fictional or non-fictional people or situations can span across social media platforms and increase a product’s visibility and popularity with a community.

If you’ve got content, share it. If your company helps the community, make it known. Involve your customers in your brand.

-Megan Wenzl, “How to engage customers on social with brand storytelling”

Audiences will trust a brand that provides trustworthy resources, participates in the community or stands for something they believe in and allows the audience to participate via social media campaigns.

People don’t want to be friends with your business; however, when you add a human element into your content marketing efforts, they will feel like they know the characters of the story you’re trying to tell. 

-Vanhishikha Bhargava, “Why Storytelling and Content Marketing are a Match Made in Heaven”

Building that story across multiple platforms may seem like an overwhelming task, but there are guiding principles that will make it easier to not only expand a company’s reach but also build a sincere reputation.

How Can I Learn More?

Below are some interesting truths about brand storytelling and five ways a company can utilize it to the fullest potential:

Sources:

Bhargava, Vanhishikha. 2021. CoSchedule Blog. “Why storytelling and content marketing are a match made in heaven” https://coschedule.com/blog/storytelling-and-content-marketing

Wenzl, Megan. 2019. Sprout Social. “How to engage customers on social with brand storytelling” https://sproutsocial.com/insights/brand-storytelling/