I knew it would be difficult to carry on a live tweet but I had no idea it would be so difficult to get the story started.
Picking the topic was the hardest part and then it just started to happen. For this tweet thread, today I had just had a conversation with our condo board as a result of being excluded in the communication regarding my parking spot. The condo board had contacted my sweetheart who is not on the document for the parking spot, but who does share all other documentation on our place.
I wrote an outline with a:
Beginning: The condo board contact my sweetheart instead of me
Middle: This is a recurring situation for women with shared accounts, especially for finance, car and home situations.
and
End: A solution for companies to have better communication and a call-out for ending practices that contribute to the inequality of their women customers.
Then the comments and life helped the story evolve and I was able to incorporate those into it. It made the story more dynamic as it went on and helped support the story’s spine.
Every day: many organizations do not communicate with women who are on shared accounts
But one day: an organization did that to me and I got frustrated
Because of that: I am raising awareness of the issue
Because of that: Women are left out of important decision making in the household
Because of that: Women spend lots of time dealing with a problem they shouldn’t have
Because of that: Equality is not where it could be
Because of that: Customer service systems need to change
Until finally: A solution and a suggestion to fix the problem is made
And ever since then: We hope that companies will do better and my rant is done
It was interesting how real life was able to change and add to the story as it was occurring. The phone call from the research firm gave me a fresh example to show how prevalent the issue is and added a bit of excitement.