Principles of Good Online Storytelling

What makes a good story?

Even more importantly, in this internet-dominated world we live in, what makes a good online story?

Aside from the basics, like having structure (like a clear beginning, middle and end), writing in a captivating way, and selecting what story to tell: What are the essential principles of storytelling?

The answer lies in your audience. To connect with them, you are going to have to put yourself in their shoes, leave lasting impressions, and intrigue them with compelling visuals like GIFs, memes and images.