Storytelling

For this Storytelling infographic wanted to incorporate some of the basic ideas of the Story Spine as well as Pixar’s storytelling rules in this course. Those really resonate with me and they provided a new view of concepts to apply the work I’ve done in the past and currently.

In my past work as a journalist the focus was on the 5Ws the who, what, when, where, why and writing in an inverted pyramid. However, writing like that means packing the entire story into the lead paragraph – much like a single tweet – and then explaining more about the story after. 

In corporate communication roles in which you tell the story of an organization and the human or character elements can be missed. However, people don’t want stories about organizations, they want to connect with people so the challenge is to always find ways to tell those stories at the level of an individual person.

Now, with so many ways to communicate digitally it is still important to stay focused on telling good stories, regardless of medium, platform or technology.