People love stories. From the bedtime stories we grew up with to getting the hot gossip from a coworker. Our brains are designed to respond to stories and imagine ourselves as the main character.
Using storytelling in communications
However, sometimes it can be difficult to keep the principles of storytelling in mind when we work on corporate communications materials. We get lost in the technical speak and the features of our product and service, rather than placing our target audience as the hero of the story.
It’s important to always remember the key elements of storytelling when we’re delivering a message:
- Setting
- Character
- Conflict
- Climax
No matter what service, product, idea or message you’re trying to deliver, your brand needs to show how you can solve your customer’s problems and make their life better.
For more specific tips on how to use these principles in corporate communications or marketing, check out this infographic:
Be creative
Storytelling opens up a world of possibilities to engage with audiences and build relationships. These elements are just building blocks for an endless amount of stories in different genres, mediums, and perspectives.
As long as you’re focusing on ways for your customer to star as the hero, and offering interesting, attention-grabbing and meaningful content, you will connect in a way that benefits you and your target audience.
EXSM 3989 - Digital Storytelling Class Blog 