Be a Fearless Storyteller

In an age where people can be so afraid to say the wrong thing, many end up saying nothing at all.

The goal of my Be A Fearless Storyteller guide (and my entire ethos) is to equip people with tools, knowledge and understanding to feel empowered to share their truths and stories.

This resource is designed to outline the principles that I believe are most important in bringing out the authenticity integral for impactful stories.

In the social media industry it can become really easy to get bogged down in strategy, metrics and performance numbers. But behind all those numbers are the people, places and things we care about.

We can’t get high performing numbers without daring people to care.

To do this I hail three golden rules:

1. Write Authentically.

I firmly believe that honestly always wins. By remaining authentic in our storytelling, I think we capture the most hearts and create the strongest personal connections. Additionally, it fosters a sense of authority, establishing the brand as a leader and expert and trustworthy source for people to come to.

2. Connect With Your Audience

Our stories are only as resonant as the readers react to them. Be specific on who you want to reach and how you want to reach them. Know what matters to them and what matters to you and how to merge the two in your writing to elevate your engagement.

3. Experiment

As they way consumers interact with media changes, so do we need to change as producers. There are now limitless ways to showcase stories, all at your fingertips; each of these mediums also impacts the story itself. Don’t be afraid to explore new possibilities in how you can share your stories, and more importantly- don’t be afraid to try and fail over and over again to find what works best.

Stand in your truth and share your story fearlessly. It is your greatest power.