The Advantages of Facebook Live for Business

#Video is the Key for Success

Facebook Live can be an important marketing tool for your business to showcase the latest updates and trends, it will help to attract new customers through increased engagement for your targeted marketing Persona.  Video is a key to attracting viewership it has three times the engagement over an organic post.  With Facebook Live you are connecting with an audience which is loyal to Facebook and using the platform daily.

If you are wondering about topics ask your audience on Facebook, gather their feed back and take the time to answer their questions. Another idea you could create a poll and have a list of three items and have them select which would be most interesting to them.  This will help to keep the Live event on track and interesting for your key audience.

Before the event pre-promotion is a key and tease the audience with a specific question mention some of the key highlights.

Key to Success Facebook Live Tips

#Build your Brand

Before the actual Facebook live session planning must take place if you want to present a professional approach you should follow a plan. What are you trying to accomplish and what goals are you looking for?  Awareness, Consideration, Conversion, Loyalty, Advocacy. 

 I would recommend starting at the Awareness level, to be able to maximize the Facebook Live events you will have to have a social following first. Build your brand, tell the viewers what you are all about and the key benefits for them. 

Ensure the video is educational and informative and targets interests of your key buying Persona, It is also an opportunity to offer tips and suggestions on how to use your product.  I would recommend sharing photos of your key products and tagging your business name in them. 

Keys for a successful Video Marketing Strategy

Generate a script with the pertinent information and then practice, practice, practice before going live.  Test the lighting and overall sound quality and avoid any outside noise.  You will also have to decide whether you will shoot the video horizontally or vertically depending on the overall view you are looking for.     Schedule the timing of the event for when most of the key Persona group will have the time to view.

#Social Listening

Once you are live, ensure that you are answering questions as they come up from your audience.  If you run out of time, let the audience know that you will answer these later online or on another Facebook Live event, this will keep the group coming back. Social media should be two- way communication.

Put some thought into this and use other channels to pre-promote the Live Event the overall strategy is to grow the overall market for your business.  Twitter, Instagram, and other key social sites could help grow the overall market and provide a direct link.

After the event analyze the results and check to see if your key target market was reached, unique views plus other key analytics.

#Connect with your Persona

It will be important to suggest to the viewers to engage with you directly, one suggestion would be to ask the viewers to send you their e-mail addresses, and you could send them out a newsletter of upcoming Live events and relevant updates, this will help to keep your business front and center, and provide this key Persona, with the information that they are looking for.  It will also help you build a valuable key target market which you could help use to build your business.  The audience will help you plan and decide how often you should be doing Facebook Live.   Keep it interesting and focus on what the audience is looking for and it should be a beneficial marketing tool for your business and help you to generate more leads and business.

Listen, Learn, Adapt.