The Benefits of Blogging for Business and Marketing

# Increase Sales and SEO

#Alberta Business

Blogging can be beneficial for businesses to gain market share by establishing themselves with a potential audience as the industry experts.  To be most successful the blogs must be focused on the key audience tell them what they are looking to find out steer away from hard selling.  Teach and educate and the readers will keep on coming back.  Cover off issues the audience might be confused about in your industry.  It is a great opportunity to build loyalty and at the same time your overall sales funnel.

You can build your business as the authority gaining increased exposure and therefore more consumer confidence.  You can stand out from your competitors talk about your uniqueness and how you differ in the marketplace.  Highlight your value and experience.

#Customize your Blog to your Key Target Market    

The current market is fractured, it will be challenging for small business to survive without having a plan.  The customer base is comfortable at home ordering from their favorite stores, how can you tap into that.  Blogging is a way to reach new markets, with key information and will help businesses who put in the effort to be able to engage with markets they otherwise would have totally missed.

The main point to achieve optimum success is to have a plan heading in, what are your goals and what target market are you looking to reach. Set a clear purpose and set objectives the best way to do this is to strategize who your key customer is.  Put in the research and pinpoint the key buyer persona who is the target you are trying to reach and then target the blog to that person.

Buyer Persona  reminds you to put your audience’s wants and needs ahead of your own.

This will help you to brand your business and help to build customer loyalty be more than just a logo. You can learn from the audience to gather feedback and gain insights on how to improve your business. 

It is also important to be consistent, it will take time to build up the loyalty and trust of the audience you are trying to reach.

#Conversion Sales Funnel

The initial blog will create awareness of your product and help to build the brand but then what’s next?

Keep in mind when you are blogging that the overall goal is to generate more traffic and customers what is the plan?

One suggestion is capture e-mail addresses or have a call to action this will help generate more engagement with hot leads.

Connect with your key customer base away from social media you can do this with e-mail.  But the key is once you gather the email addresses not just to spam with specials, discounts, what is the value?  Keep in mind you gained the trust of the reader to give you the e-mail address deliver value back to them. 

The e-mails must include key specific content targeted to the audiences main interests.

To recap do the research first, know who you are trying to reach, keep it reader focused and have a plan to move customers into the sales funnel.  

Be different stand out, give it a try but most of all have fun. 

Learn, Adjust, Adapt.