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Telling Effective Stories Online

Digital storytelling is a useful tool for advertising, blogging, and more. It is important, however, not to get ahead of ones-self and realize that while there is some overlap between traditional storytelling and online storytelling, there are also some distinct differences.

This video by SickKids is a great example of storytelling, in which they tell viewers about the why of their organization.

With digital storytelling it is important to realize the limitations of your viewers attention span, and to make the most of capturing their focus and doing something with it.

A few tips to consider when writing digital stories are:

  • Follow the classic story format
  • Relate to your target audience
  • Cut the fluff
  • Break up text

We expand on these points in the following infographic, which is another example how different tools and mediums can be useful when telling your story and driving the narrative along.

For more resources, explore these links:

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