Storytelling Infographic

This weeks lesson was an interesting topic, exploring a number of ways we communicate on social media using captioned images, short animated videos, or infographics.

These types of visual communication highlight a new type of language that does not need to be translated and has the ability to resonate with the audience.

In every great story, there is always an overarching theme that establishes the setting, defines the problem, identifying the main takeaway (from the characters perspective), and summarizes the happy and in some cases not so happy ending.

But what sets a story apart from the others? What makes a story enticing, relatable, and most importantly memorable? Its the characters experience and emotions that are portrayed through visual techniques that have the ability to communicate, connect, and inspire the audience on a much deeper emotional level.

As Charles de Lint once wrote:

“Once upon a time there was what there was, and if nothing had happened there would be nothing to tell.”

Below I have summarized 4 step by step principles of good storytelling, highlighing the importance supplementing a story with visuals.

Thanks for reading!

-Payton