While considering the principles of great storytelling, the article, “The 22 Rules of Storytelling, According to Pixar” immediately came to mind. This post nails, what I consider to be, Pixar’s key to success.
Pixar can tell a great story; that’s a fact many people can agree on. Each of their films are relatable, touching, funny, and leaves you wanting more.
I recommend reading the linked post above, but before you head off, take a gander at the points that most stand out to me.
Character Development
Pixar develops rich, multidimensional characters. They create characters that are humorous, characters you love, and some you love to hate. They all have something in common, though: they are genuine.
Simple Stories
Though this one may not be immediately apparent, each movie exists on a simple plot. For example:
- Up! – A senior wants to travel to his dream location. Along the way he meets friends and foes that change his outlook on life.
- Brave – A young princess wants to carve a new path in life. Her choices bring peril to her family and kingdom.
- Monsters, Inc. – Monsters are raised understanding they have only one job to do. After an incident, it becomes clear that everything they have ever believed may not be as it seems.
The Story Spine
The key to a successful narrative can to be found in answering seven rather simple statements. Pixar does this successfully too.
Learn more about the Story Spine here.
Last but, certainly, not least…
I hope this infographic provides some helpful reminders to boost your ability to tell a great story.


