Digital Storytelling

#EXSM3989

Keys For Success

Use Video

• Include Graphics eye candy

 • Capture and retain the attention of the audience

• 90% of all information transferred to the brain is visual 

• After 72 hours most people only retain about 10% of what they hear

 • But by using visuals people retain 65% of the information

• This study was done by Brain rules.

Great example of a meme I created. Eye catching and hits home with a solid point and conversation starter.

First impressions are the Key

 • Hook the Audience Create Emotion

• First Impressions are vital most people will only look at your page for a few seconds before moving on 

Beginning Middle and End

• Viewers need closure

• Without Closure the audience can get confused 

Instead of telling Show them

• Let the creativity do the talking 

Other things to consider would be the story must show conflict and go on to how they address the issue.

Include human elements, try to tell the audience what it doesn’t know.

Never lose focus of the message.

A perfect example of Storytelling is to follow the Story Spine

The next time you start a story consider all of these points to have more people responding and engaging in your content.